Plainly distraught by the helplessness of her situation, Jasmine’s mother, Donna, yesterday told of a happy young girl who would socialise with anyone.

And as various possible scenarios play out in their minds, family members clung to the hope that Jasmine was just on the run with friends – not needing to dip into her bank accounts which remain untouched since she went missing from Grafton on Tuesday, October 6.

The date is contrary to previous dates issued by Police Media which stated Jasmine went missing on October 8, but family members assured The Daily Examiner their recollection was correct.

Meanwhile, police have stepped up the investigation with the creation of Strikeforce Sobroan which increases resources in the search for Jasmine. Leading the investigation, Detective Mick Lister said police were looking at video footage captured on various surveillance devices which may help identify Jasmine’s movements.

He said detectives were also trying to ‘sure-up’ other possible sightings of the 19-year-old.

“Having not contacted her family concerns us ... it is a close family,” Det Lister said.

Donna backed up the statement, saying there was no animosity between Jasmine and the rest of her family when she walked away from the Chapman Street duplex about 3pm on Monday, October 5.

Family members said Jasmine was then seen by her brother, Daniel, at the South Grafton Bi-Lo the following afternoon, Tuesday, October 6. She was living in a house in Duke Street, Grafton near Market Square, before she went missing.

“I want to get the message out there that she is an Aboriginal girl ... she has fair complexion and Goorie people will know, but I know there’s been some confusion out there,” Donna said.

She was last seen at Bi-Lo, South Grafton, by her brother in October 2009.

Ms Morris, who was 19 at the time of her disappearance, was described by her mother Donna as a happy young woman who would socialise with anyone.

When she was last seen, Ms Morris was wearing a long black cotton skirt, thongs and several rings on the fingers of both hands.

She is described as white/European in appearance, olive complexion, about 155cm tall, weighing about 55kg with shoulder-length black hair and brown eyes.

Ms Morris has not accessed her bank accounts since last seen.

About 35,000 people in Australia are reported missing every year. While 90% are found within a week, those who aren’t continue to cause their family and friends pain.

Today marks the official beginning of Missing Persons Week that argues “when someone goes missing more than one person is lost”.

The Federal Police estimate that for every person reported missing, about 12 people are directly affected in their family and by friends.

Police seek public help to locate Jasmine Morris aka Moore

POLICE are renewing their appeal for assistance from the public to locate a 24-year-old woman, missing from the Coffs Coast - Clarence Valley area since 2009.

About 3pm on October 6, 2009, then 20-year-old Jasmine Morris, also known as Jasmine Moore, was last seen outside the Bi-Lo supermarket in South Grafton.

Ms Morris was reported missing to police on October 20, 2009, after she had not been seen by family or friends for a number of days.

Despite extensive investigation by Grafton detectives, Ms Morris has not yet been found.

It has been reported Ms Morris, who would now be aged 24, was seen around the Grafton and South Grafton area in the time following her disappearance.

Ms Morris is described as being of Caucasian appearance, with an olive complexion, about 155 centimetres tall, weighing approximately 55 kg, with shoulder length black hair and brown eyes.

At the time of her disappearance, Ms Morris was wearing a long black cotton skirt, a purple top, thongs, and also had a handbag with her.

Investigators are appealing for anyone with information about her whereabouts or the circumstances surrounding her disappearance to come forward.

Please contact your nearest police station or Crime Stoppers on 1300 333 000.

What happened to Jasmine?

AFTER reopening the case files into the disappearance of Jasmine Morris earlier this month, Grafton police have received vital information to boost their investigation.

Jasmine's mother, Donna Geoghagan, has been supported by the police and this week renewed her plea for anyone with information on her daughter's 2009 disappearance to come forward.

"For the last four years, I have been waiting for Jasmine to walk through the door. Every day she doesn't it just gets harder," Ms Geoghagan said.

"I have no idea where she has gone and there is no reason why she would have run away.

"She is a lovely girl and I just want her to be home with me. If anyone out there knows anything, could they please tell the police and help bring our Jasmine home."

Ms Geoghagan said she feared there could be people in the community who knew about Jasmine's disappearance but were not coming forward for various reasons.

Detective Senior Constable Dale Keam reassured anyone with information that it would be treated with the "utmost confidentiality".

Police set up their mobile command van earlier this month at Bi-Lo in South Grafton, the last place Jasmine was seen on October 6, 2009, and received useful leads from the public.

"Several small pieces of information provided by the Grafton community have opened up other avenues of investigation, which I will be pursuing in the coming weeks," Snr Const Keam said. "There are still many more people to talk to.

"There appears to have been a reluctance for some people to come forward in the recent weeks and I want to assure them that information provided is treated with the utmost confidentiality."

Jasmine was 19 at the time of her disappearance and was reported missing on October 20, 2009.

At the time of her disappearance she was wearing a long black cotton skirt, a purple top, thongs and carrying a handbag.

"Jasmine has not accessed her bank accounts since she was last seen and inquiries nationwide have found no trace of her," Snr Const Keam said.

"There doesn't appear to have been anything happening in Jasmine's life at this time that would cause her to disappear."